The 9th edition of the International Trade Fair for Fastener and Fixing Technology FASTENER POLAND® has successfully concluded, but the work with newly acquired contacts is just beginning. In the latest, sixth issue of our industry newsletter on LinkedIn, we take a closer look at post-event strategy.
The highlight of the November issue is the article "What comes next after a trade show? How to ensure the contacts you bring back to your company don't go to waste", authored by Agnieszka Wnuk – an interim marketing manager and B2B marketing expert supporting industrial companies. The author shares a proven action plan that helps exhibitors turn booth conversations into long-term business partnerships.
In the 6th issue of the newsletter, you will learn:
-
where companies lose the most ground after returning from a trade fair and the difference between a simple inquiry and a qualified trade show lead,
-
how to organize contacts in your CRM system in 5 simple steps, segment them into appropriate groups, and plan an effective follow-up,
-
how to maintain decision-makers' attention and align your sales team's efforts with LinkedIn communication when the purchasing process spans a year or two,
-
what a practical, 10-point checklist looks like for tasks to implement before your next trade fair and immediately upon returning to the office.
As always, in this new issue of the newsletter, we also check in on what is happening in the world of FASTENER POLAND®. We recap the key statistics from this year’s industry gathering (150 exhibitors from 20 countries and 3,097 visitors from 40 nations, including 46% international professionals) and officially invite you to participate in the milestone 10th edition of the trade fair, taking place on October 13–14, 2027, at EXPO Krakow.
We encourage you to read the full text and subscribe to our newsletter on LinkedIn to receive monthly notifications about new expert articles tailored for the fastener industry.
Read the 6th issue of the FASTENER POLAND® MONTHLY newsletter:
Join over 1,200 professionals and stay up to date with expert insights into the fastener and fixing technology market.
See you in the next issue!